Connecticut Authors and Publishers Association
Connecticut Authors and Publishers Association






CAPA’s Series of Publishing & Marketing Webinars

CAPA will present a series of weekly webinars conducted by Brian Jud. We intend for these to give you tips, ideas and proven marketing techniques so you can sell more books more profitably. 

Each will occur on a Thursday evening. They will begin at 6:00 pm Eastern Time and generally last 60 - 90 minutes. The schedule of upcoming webinars is below. If you cannot make it to a webinar, a link to a recording of each will be posted on the next day. 


May 8 - 6:30 pm to 8:00 pm Eastern Time

Sign up at:

How to Attend and Exhibit at Trade Shows Successfully

You can reach hundreds --- or thousands – of prospective buyers in a few days at a targeted trade show. The biggest US book-industry event is Book Expo America (BEA) and that will be held in May, 2014 in New York City. Even if you do not plan on attending there are ways in which you can use BEA and other trade shows to further your career and sales. Brian will show you how maximize your opportunities there -- or at any local, state, regional or national show. You don’t have to pay a lot of money to exhibit – and in most cases you can profit more by not exhibiting. Attend this webinar to learn how to take advantage of many ways to reap the benefits of having all your top prospects in one room at the same time. 


Past Webinars






Jan 16

The Best of the Best Marketing Tips of 2103 

Feb 6 How to Increase Sales With Creative Promotion
Mar 20 Networking Made Easy
Apr 17 “How to Get Quality Book Printing at the Best Price and Value,” by Phil Knight






Jan 17

Book Cover Design, by Michele DeFilippo


Jan 31

How to Distribute and Price Your Book Profitably

Feb 7

Increase Sales With Creative Promotion (with Rick Frishman)

Feb 14

How to Get More Reviews and Awards

Feb 28

Publicity with Joanne McCall

Mar 14

How to Get on the Air, and Sell More Books on TV and Radio

Mar 28

Everything You Need to Know About Social Media Marketing with Carla King 

April 11

ISBNs and metadata, by Rebecca Albani

April 18

Beyond The Bookstore: Creative Ways to Make Your Book A Cash Machine

April 25

Marketing Your Books Using Facebook – Peggy Gaffney

May 14

Network Like A Fox: How To Find The Right Places and Connect With the Right People For Your Business, by Nancy Fox   

May 23

Introduce APSS And Selling To Associations

June 13

How To Sell More Books To The Academic Market

June 25

Mid-Year Marketing Evaluation


July 11

Selling Books To The Military And Government Buyers


July 18

APSS Open Mic Night

July 25

Book Marketing on the Mobile Web, With Deltina Hay

Aug 1

E-book Publishing: Kindle, Nook and Other Formats And Marketing Ideas

by Dan Uitti

Aug 29

A Practical Guide to Selling Books to Non-Bookstore Buyers (Sheridan Books)

Sep 12

Mischief Marketing -- Tips for Creative Promotion

Sep 26

Sell More Books This Holiday Season

Oct 10

Ready For the Marketplace: What Will Stores Think of Your Book?  (Amy Collins)

Oct 24

Book Promotion 2014: Keeping up with the Changes  -- with Dan Poynter

Nov 12

Federal Government Assistance for the Publishing Industry, by Keith Yatsuhashi, International Trade Specialist

Nov 21

Be the Star You Are: How to be a Sellebrity at Retail Store Events

Dec 12

Subsidiary and Foreign Rights – Cynthia Frank


Association of Publishers for Special SalesConsider joining the Association of Publishers for Special Sales (formerly SPAN) with more marketing assistance and educational programs than ever before at