After taking early retirement from her teaching career, Peggy Gaffney decided to create her own publishing company. She was an experienced writer, dog lover and knitting designer, so Peggy chose to put out a series of knitting books that filled a unique niche market. It was because of the tight focus of the market that convinced her to publish the series herself. The Crafty Dog Knits series of unique craft books published by Kanine Knits Books. It wasn’t easy learning how to do this because there weren’t any simple step-by-step guides.

However, four years and seven successfully published books later, she has now created a basic guide for authors, who want to publish and to sell their work, as well as get it done quickly and inexpensively. It is called - Do it Yourself: Publishing Nonfiction In Your Spare Time. She has spoken on this topic numerous times, inspiring writers, business owners and academics.